Archive - unmodeled

The rules of the game have changed. Legacy analytics hasn't noticed.

The dashboard is not where data gets lost.

May 17 • Rafa Jimenez

April 2026

The most expensive lie you tell yourself as an entrepreneur

The most expensive lie you tell yourself as an entrepreneur

Apr 12 • Rafa Jimenez

How to be in the top 1% for privacy

Most people think privacy is about incognito mode and clearing cookies. It’s not. Here’s the full architecture — the exact tools, the reasoning behind…

Apr 5 • Rafa Jimenez

March 2026

Consentless Sever-Side Tracking

The Consent Problem No One Wants to Talk About

Mar 29 • Rafa Jimenez

I sold attribution for 10 years. Here's why you should stop buying it.

“Whoever solves the attribution problem is going to make a fortune.”

Mar 22 • Rafa Jimenez

Unmodeled: Welcome/Manifesto

Business Analytics without the bias

Mar 19 • Rafa Jimenez

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