An independent lab for AI in marketing.

What Unmodeled is

Unmodeled tests the claims being made about AI in marketing — content, search, ads, agents, sales, personalization, analytics — and publishes what the data says. Experiments, benchmarks and field notes, by email and on this site.

Who writes it

I'm Rafa, founder of Sealmetrics, a consentless analytics company. I spend my days working with marketing data and measurement, which is exactly why I don't trust claims nobody measured.

What it isn't

Not a news roundup, not a tool directory, not the Sealmetrics blog. If a piece is opinion, it's labelled as opinion.

Read the methodology →