The question
Can 20 marketers build a functional AI Growth Analyst in one morning?
We’re bringing marketers together to build, test and investigate what happens when AI meets real marketing data.
We’ll document the process, the challenges and what actually works.
How we'll run it
- 01
Hypothesis
Can 20 marketers build a functional AI Growth Analyst in one morning?
- 02
Experiment
Marketers build it in the room, with real marketing data.
- 03
Evidence
We document what got built, what broke and what worked.
- 04
Verdict
Not decided in advance. Published after the LAB.
One morning with one group is not a controlled trial. The write-up will separate what we measured from what we observed and what we think, as every piece does. How we label evidence →
Results and resources
Nothing yet: the LAB happens on 12 November 2026. Afterwards, the results, videos, articles and resources will be published here.
Less talking about AI.
More building with it.
The LAB write-ups go to subscribers first.