Research
All the research.
In order.
Experiments we ran, field notes on other people's research, and playbooks you can put to work. Every piece says whether it's an experiment, an observation or an opinion.
October 2026
- OpinionSubscribersWhat made Google's AI understand users better wasn't more dataField note ·
- OpinionSubscribersThe agency fee is about to become ad spendField note ·
- OpinionSubscribersGoogle's recommender showed new content 41% less. It performed betterField note ·
- OpinionSubscribersWhy I paid $1,000 for one wordField note ·
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